RIP – Real money gaming industry in India: Ashneer Grover

Grover who recently launched his own fantasy gaming app Crickpe put out a tweet that said, ‘It was good fun being part of the fantasy gaming industry - which stands murdered now’ (Image source: News18)

The 50th GST Council meeting on Tuesday agreed to tax online gaming at the rate of 28 percent on full face value amount at par with horse racing and casino

GST Council imposes 28% tax on online gaming, horse racing and casinos

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

It remains to be seen how the decision will impact the gaming industry in India.

Indian gaming flush with cash amid funding winter

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Gaming companies are spending their monies on a variety of initiatives, including acquiring new users, developing new games, and expanding into new markets.

Boutique creative agencies dominate gaming ads as big players take a backseat

According to brands working with these boutique creative and ad agencies, they offer distinct advantages, including quick turn-around time, focus on niche verticals, tailored services and of course minimal processes. (Stills from ads)

Gaming companies turn to boutique ad agencies for specialized campaigns, leveraging the advantages of quick turn-around time, tailored services, and cost efficiency.

iQOO gets 50,000 applications in 8 days for chief gaming officer role

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?