Digital – Page 70 – storyboard18

Explained: Digital Personal Data Protection Bill, 2023. What does it mean?

The AI-powered tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.(Representative Image: Jason Dent via Unsplash)

Nakul Batra, Partner at DSK Legal, breaks down the Bill for easy understanding.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Clutter-breakers: Cleartrip’s guerilla-esque ad that uses QR codes and print

Snapshot of ClearTrip's interactive print advertisement

The OTA makes good use of QR code tech and traditional media to break festive season ad clutter. Here’s how.