Tag: Digital

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.

EU sets Nov 30 deadline for YouTube and TikTok on child protection measures

For the violation of the Digital Services Act, companies will face fines of as much as six percent of their global turnover. (Representative Image: Guillaume Périgois via Unsplash)

This move comes days after the industry chief of EU Thierry Breton reminded the chief executive officer of TikTok Shou Zi Chew and CEO of Alphabet Sundar Pichai of their obligation to take necessary steps to tackle misinformation and protect minors.

MeitY issues orders to block 22 betting apps including Mahadev Book Online

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

The actions follows the extensive investigations and raids conducted by the Enforcement Directorate (ED) against illegal betting app syndicate and subsequent raids on Mahadev Book in Chhattisgarh.

Meta Earnings: Revenue uncertainty for 2024 overshadows strong results; stock drops over 4%

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta CFO Susan Li told investors on a call that the revenue outlook for 2024 is “uncertain.”