Digital – Page 60 – storyboard18

India grants a week’s reprieve for social media platforms to combat deepfakes

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Despite the seven-day extension, the government made it clear that there would be no relaxation in its approach. Companies failing to comply within the stipulated time frame may face stringent measures, including potential criminal action under the Indian Penal Code (IPC).

New Broadcasting Bill raises concerns over freedom, impact on news genre

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Section 20 of the draft recommendations stands out as a grey area for stakeholders in the news business, especially independent creators.

Industry leaders urge holistic measurement solutions for expanding CTV landscape

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

While BARC possesses the technical know-how and infrastructure, the call to action is for stakeholders to converge and collaborate on the issue.

Can a change in IT rules bridge the gap for fair revenue sharing between big tech and publishers?

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

The amendment proposed amendment would prohibit platforms from banning sites of providers that participate in collective negotiations or arbitration.

World Cup doesn’t result in large data push for telcos like Airtel and Vi

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

The World Cup did boost mobile data usage by 4 percent sequentially in the December quarter. However, the revenue growth as a result is modest at around 1 percent.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.

New rules on deepfakes would not only regulate the offender but also intermediaries: Experts

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

MeitY is working out a specialised policy guideline for deepfakes based on the four elements of detection, prevention, enhancement of reporting mechanisms and increasing awareness.

How changing technology will allow new age marketers to connect with Bharat

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

Priya Narasimhan, head of revenue and partner growth at PhonePe, Ajay Dang, president and head of marketing at Ultratech, Snehil Khanor, Director, Truly Madly, MVS Murthy, CMO, Federal Bank and Milind Pathak, chief business officer, Routemobile talk about the evolution and impact of tech in marketing.