Next-gen marketers must combine strategic thinking with authentic storytelling: Shaifali Gautam, CMO, CaratLane

"One life hack I swear by is 'plan your day.' I spend 15 min in the morning structuring my day. I spend the first few hours in high-impact, strategic, thinking work. It is a mix of brainstorming campaigns, data analytics, or strategising the priority work. This has always helped me significantly boost productivity," states Shaifali Gautam, CMO, CaratLane.

Shaifali Gautam, chief marketing officer, CaratLane, explained that even though technology is changing the game, marketing will always be about understanding people, telling great stories, and delivering value.

Paisabazaar names Santosh Agarwal as CEO

Naveen Kukreja, who ran Paisabazaar for 11 years, has decided to step away from running Paisabazaar operationally and explore other opportunities within PB Fintech.

Santosh Agarwal would report into Yashish Dahiya to drive the business starting March 1, 2025. In addition, Agarwal will continue to mentor and guide on the life insurance side for the short term.

Hina Nagarajan takes on the role of President, Diageo Africa

"While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures," Nagarajan said.

Previously, Hina Nagarajan led Diageo India as managing director and chief executive officer.

Nothing’s Co-Founder Akis Evangelidis to lead India operations as President

In a note, the company shared, "As part of Nothing’s founding team, Akis has been instrumental in building the company from the ground up. His proven leadership, combined with his deep understanding of our brand, will be key in driving our growth and expansion in India."

Akis Evangelidis began his career at Universal Pictures and went on to work across Sony Electronics, and OnePlus.

Raymond Lifestyle names Neeraj Nagpal as Chief Business Officer – Apparel & Lifestyle

Neeraj Nagpal began his career at Ashima Ltd as assistant manager - operations, and then joined ITC Ltd as head - technical Services, lifestyle retailing business division. From there, he joined Aditya Birla Group - Madura Garments and was elevated to head - sourcing and supply chain, Allen Solly.

Neeraj Nagpal previously led Baazar Retail as chief executive officer.

Neha Bareja appointed as Head of Marketing at Acko Drive

With over a decade of experience in social media, influencer marketing, and digital strategy, Bareja has collaborated with leading brands such as Meesho, Zoomcar, Lifestyle International, Reliance Retail and Isobar.

Prior to this role, Bareja served as the Senior Director of Content and Influencer Marketing at Acko.