Tag: Advertising

Motorola unveils new influencer marketing campaign with CGI advertising

Conceptualized and executed by Barcode Entertainment, the "Flip into the Future" campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Layoffs: Dentsu cuts 60 jobs across UK

The report surveyed 30,000 people across 26 countries, examining the long-term trends shaping the future of technology, culture, consumers, and brands on the pathway to 2035. (Image source: Moneycontrol)

The layoffs are part of Dentsu’s restructuring strategy to serve clients better.

Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

A still from the ad

Philips India has introduced the country’s first hair straightener designed to style with no heat damage – the Philips Hair Straightener with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting… Continue reading Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

Explained: Mega agency mergers over time and where they are now

The advertising universe is no stranger to mergers and rebranding. Storyboard18 takes a deep dive into the re-formation of ad agencies in India and outside, and their present standing in the world today. (Representative Image: Ashkan Forouzani via Unsplash)

Storyboard18 dives deep into the mergers in the advertising landscape.

Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.

E-Luna to enter Indian markets; Piyush Pandey to lend his creativity to Luna’s multimedia comeback campaign

Luna's production stopped in 2000 but back when it was popular, Luna was selling about 2,000 units in a day. In the moped category (small motorcycle), it went on to garner a market share of about 95 percent. During the lifetime of Kinetic Luna, Kinetic Green was able to sell five million units, stated a media report. (Image source: News18)

Piyush Pandey has been roped to awaken nostalgia by creating a multimedia campaign for Kinetic’s e-Luna.

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.

Moj and ShareChat partner with Integral Ad Science

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This is in order to deploy media quality measurement for the advertisers on its platform.

B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).