Paytm, Kurkure Playz, Kent RO, Gulf Oil are some of the advertisers for the first season of the tournament that kickstarts on 13 January.
Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign
Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.
Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India’s Anita Kotwani
Anita Kotwani, CEO of Carat India, talks about the big trends of 2023, leadership mantras, work culture and more.
Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues
ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.
Dentsu-Kantar report: How marketing can help companies attain sustainable development goals
Dentsu and Kantar’s Sustainable Transformation Practice launched a study into the role APAC marketers play in achieving corporate sustainability ambitions. Here are the highlights.
Edtech ads: ASCI flags off edtech brands’ advertising for tall claims, stereotypes, focus on marks and ranks
ASCI released EdNext a study to spotlight edtech brands’ bad practices and attempts to lay down a responsible approach to edtech advertising.
Piramal Finance’s Jairam Sridharan on the brand’s maiden ad campaign: Our aim is to create awareness
Jairam Sridharan, MD, Piramal Finance, talks about the genesis of a new campaign, building brand Piramal Finance and creating awareness through muti-media platforms.
Ex-Sharechat exec Ajit Varghese joins Disney Star as head of network advertising sales
Ajit Varghese was the chief commercial officer at ShareChat and Moj. Prior to this, he headed WPP’s Wavemaker as the global president.
DY Works appoints Ashish Bahl as CEO
Bahl takes over from Tresa Paul who has moved out to pursue new opportunities.
Advertising on Elon Musk’s Twitter: Why are brands still on the micro-blogging platform?
Industry experts weigh in on the challenges of advertising on Elon Musk’s Twitter.