Mondelez India picked the ‘Client of the Year’ title; Ogilvy Group became ‘Agency of the Year’; and Leo Burnett India took home the Grand Effie for Whisper India.
ASICS’ CEO Yasuhito Hirota: India is one of the top markets for ASICS
A Tata Mumbai Marathon partner, ASICS’ CEO Yasuhito Hirota said that the sportwear company is committed to contributing to the Indian economy.
TV advertising volume in 2022 surpasses pre pandemic levels: TAM
Food and beverages turned out to be the leading sector with 21 percent share of ad volumes in 2022.
Weekly Shorts: How YouTube and its influencers stay relevant and at the top of their game
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Home Credit India’s Ashish Tiwari: As a marketer, you need to be able to celebrate consumers’ lives and achievements
Ashish Tiwari, chief marketing officer of Home Credit India on the supremacy of trust in building BFSI brands, marketing trends, Web3, finfluencers and more.
G.O.A.T Brand Labs acquires Chumbak, four other D2C brands
G.O.A.T Brand Labs, a roll-up e-commerce startup, plans to make Chumbak a Rs 500 crore brand by 2025.
ZEE signs key advertisers for inaugural edition of DP World ILT20
Paytm, Kurkure Playz, Kent RO, Gulf Oil are some of the advertisers for the first season of the tournament that kickstarts on 13 January.
Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign
Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.
Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India’s Anita Kotwani
Anita Kotwani, CEO of Carat India, talks about the big trends of 2023, leadership mantras, work culture and more.
Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues
ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.