Month: February 2024

Schbang, agency behind Poonam-Pandey fake death stunt, dropped by pharma client MSD

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey. (Image sourced via Firstpost)

MSD, the Indian affiliate of US pharma company Merck, has cut ties with Schbang the agency responsible for the Poonam-Pandey fake death stunt to raise awareness for cervical cancer. The silent pharma marketing stunt backfired and caused public outrage.

Storyboard18 DNPA Conclave and Awards 2024: Winners list

DNPA Awards 2024 acknowledged the cutting-edge digital initiatives that have significantly contributed to India's progress, propelling its digital success story. Storyboard18 is the Knowledge Partner for the DNPA Conclave & Awards 2024.

Mission Karma Yogi, Poshan TrackerApp, Pradhan Mantri Jan Dhan Yojana, Umang, Single Window Interface for Facilitating Trade and DigiLocker emerge winners.

NFT’s in the next five years will be the next big thing to monetise content

If you can build a relationship with the user, a number of revenue options automatically become available. (Representative image by Bjorn Pierre via Unsplash)

One of the hot topics at the Storyboard18 DNPA Conclave and Awards is data usage, data collection, third party data, revenue streams in the media landscape. Find out what industry experts have to say about it.

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

"Under the visionary leadership of PM Shri Narendra Modi ji, technology has become a tool for citizen empowerment and access to public services," Thakur said.

The government is working on putting together policies to solve the digital advertising issue said Anurag Thakur, Minister of Information and Broadcasting, Government of India at the Storyboard18 DNPA Conclave and Awards 2024.

Some foreign media organisations are working with anti-India bias: Anurag Thakur

“The advent of digital platforms in India has facilitated the global dissemination of news about the nation's progress. This should continue. Healthy discussions and debates are always encouraged and while differing opinions may exist, reporting should consistently adhere to fairness,” Anurag Thakur, Ministry of Information and Broadcasting, said. (Image source: Moneycontrol)

Anurag Thakur, Minister of Information and Broadcasting of India spoke at the Storyboard18 DNPA Awards and Conclave 2024.

Self-regulation doesn’t mean license to err intentionally: Anurag Thakur

The minister also touched upon recent milestones, such as Press and Registration of Periodicals Bill that aims to replace the current Press and Registration of Books Act, 1867. (Image source: Moneycontrol Hindi)

Anurag Thakur, Minister of Information and Broadcasting of India spoke at the Storyboard18 DNPA Awards and Conclave 2024.

Thanks to digital platforms in India, news on India’s progress is reaching the world: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

Anurag Thakur, Minister of Information and Broadcasting of India spoke at length on the growth of technology and evolution of journalism in India at the Storyboard18 DNPA Conclave and Awards 2024.

I am here for my country and I will do everything I can for my country: MIB’s Anurag Thakur

"Under the visionary leadership of PM Shri Narendra Modi ji, technology has become a tool for citizen empowerment and access to public services," Thakur said.

Anurag Thakur, Minister, Information and Broadcasting, Government of India, spoke about how digital innovation will transform India’s media landscape at Storyboard18 DNPA Conclave and Awards.

Rapid digitalisation, digital public infrastructure have been crucial to formalisation of Indian economy: Manoj Gujaran, Poonawalla Fincorp

Manoj Gujaran dwelt on the surge in fintech NBFC lending to young borrowers and the estimated growth of India’s digital consumer lending market, highlighting the opportunities for the financial sector.

At the DNPA Conclave and Awards 2024, the Chief Compliance Officer and Head, Legal & CSR, Poonawalla Fincorp, highlighted the role of digitalisation in India’s growth and the role of government in youth upskilling.