Consumer research behaviors encompass the actions individuals take when seeking information, evaluating products, and making purchasing decisions. These behaviors are influenced by factors like personal preferences, social influences, and marketing stimuli, writes Shubhranshu Singh.
Month: January 2024
ITC Ltd records 10.8 percent YoY increase in net profit at Rs 5,572.1 crore
At the operating level, EBITDA declined 3.2 percent to Rs 6,024.4 crore in the third quarter of this fiscal over Rs 6,223.2 crore in the corresponding period in the previous fiscal.
HT Media gimmick: Not shutting down Fever FM
HT Media is not shutting down Fever FM. It was all a gimmick to announce its digital pivot.
HC upholds anti-profiteering clause in GST law; setback for HUL, ITC, Reckitt, Nestle and others
The list of petitioners included FMCG players ranging from Reckitt Benckiser to Hindustan Unilever, ITC, Nestle, P&G and Patanjali in along with Philips, Samsonite, Samsung, Starbucks, J&J and multiple builders and restaurants.
Zee’s failure to meet financial terms made Sony scrap $10 billion India merger deal
The merger, announced on December 22, 2021, faced delays and unmet closing conditions, ultimately leading to the expiration of the end date.
HT Media to shut down Fever FM radio station
Fever Network was launched in 2006, and has 22 stations across 15 cities in India.
Vodafone Idea narrows Q3 losses to Rs 6,986 crore
The 4G subscriber base continued to grow for the tenth successive quarter and stood at 125.6 million as of December 31, 2023, against 121.6 million in Q3FY23, an addition of 4.1 million 4G subscribers.
Zee – Sony Merger collapse: Emergency arbitration in Singapore, hearing tomorrow
Zee had initiated legal action to contest Culver Max and BEPL’s claims at the Singapore International Arbitration Centre.
BCCI invites bids for official partner rights in upcoming IPL season
The RFQ will be available for purchase till February 19, 2024.
HDFC collaborates with Nora Fatehi for their ‘ What the Fraud’ series
The viral deepfake video of the actress from brand ‘lulumelon’ turned out to be a part of HDFC’s campaign, creating awareness about online frauds.