Category: How it Works

Weekly Shorts: How brands are using hybrid models for influencer collaboration

A long-term influencer and affiliate hybrid campaign gives creators the opportunity to boost impressions, engagement and sales. Followers continue to engage with brands’ posts over a period of time and move through the customer journey with special or discounted affiliate codes. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

India will see 33 percent rise in paid gamers by 2026: Report

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

According to a recent report by Redseer Strategy Consultants, every second internet user is a gamer in India, and every third transacting user in India is a paid gamer.

Why is Max Life Insurance leveraging Rohit Sharma as a family man for its advertising?

This is particularly critical in a category where fear tends to be the go-to strategy for communication. But things are changing. Max Life Insurance majority TG are millennials who wish to make informed insurance choices. They are looking for awareness heavy content and flexibility in insurance products. Cricket players like Sharma therefore make for a reliable choice. The company is also consciously creating communication which does not alienate women in the decision making of buying insurance as more women millennials come in working fore.(Still from the ad)

The insurance firm switched from sports sponsorship to working with endorser Rohit Sharma and wife Ritika Sajdeh and leveraging their family image in its ads.

FIFA World Cup 2022: How many Indians watched the football matches so far?

In a statement issued on 1 December, FIFA officially shares that World Cup Qatar 2022 is continuing to engage TV audiences around the world. In Japan, the group game between Japan and Costa Rica on 27 November drew an average audience of 36.37 million viewers. This surpassed the audience of their comeback against Germany in their tournament opener by over 10 million and was 74 percent higher than the average domestic group stage audience during the FIFA World Cup in 2018. (Image courtesy: JioCinema, Twitter, Network18)

The cumulative reach for the first 48 matches of the tournament has touched 42.2 million, as per BARC data for Cable & Satellite (CS) 2+ audience.

Move over OTT, gaming is the new advertising hotspot for brands

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience.

Weekly Shorts: Three most interesting things in influencer marketing this week

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

ONDC and impact on Marketers: E-commerce sector in India is about to be revolutionised

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

ONDC is an autonomous open network ecosystem that will act as a catalyst that connects buyers and sellers across categories, giving the access to e-commerce facilities.

Machine-made biryani is here! How startup food brands are adding robotics to menus

In the next few years, these kinds of machines would possibly be seen in households as well. For instance, Up, stylised as Up⤴, a consumer hardware startup founded by Mahek Mody and Mohit Sharma, has piloted a machine that can help prepare food with minimal fuss and in double-quick time. The device, called delishUp and comes with an app, and it can chop, stir and generally prepare food faster.(Representative image via Unsplash)

Restaurants, cloud kitchens and corporate offices are increasingly relying on machines to prepare food so that it’s faster, cheaper and removes human dependency, among other benefits. A few Indian startups like Mukunda Foods, Xook and On2Cook are trying to build the so-called food-as-a-service (FaaS) business by adding robotics to the kitchen menu. These machines guarantee to prepare food faster with consistency without or minimal human labour.

Google Year In Search 2022: IPL, Brahmastra and KGF 2, Droupadi Murmu, Rishi Sunak, NFT, Metaverse among top searches in India

India dominated sports trends worldwide, securing all top 5 slots in the global trending matches list. Football saw similar excitement, with searches for the ongoing FIFA World Cup peaking this year and making it to the trending searches of the year, along with the Indian Super League.

Women’s sports moments also found a place in the top search trends.