How it Works – Page 222

InMobi: 54 percent Indian consumers prefer hybrid shopping

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.

JSW group reportedly eyeing EV car launch in the Rs 15-20 lakh range

JSW is planning to build a dedicated car plant in Aurangabad, Maharashtra, focused on the production of electric vehicles.

In January this year, it was reported that the conglomerate had been considering a foray into the manufacturing of electric vehicles.

BCCI sets internal target of Rs100 cr per match for media rights auction

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.

NCLAT to hear IDBI Bank’s appeal against Zee Entertainment in insolvency proceedings dispute

IDBI bank had contested the Mumbai NCLT’s orders, which dismissed their request to initiate insolvency proceedings against ZEEL.

Subhash Chandra-led Essel Group reaches settlement with JC Flowers ARC; to repay Rs 1,500 crore over 7 months

CNBC-TV18 has learnt that as part of the agreement, Essel Group entities have committed to repaying Rs 1,500 crore within a span of seven months to JC Flowers. The terms of the settlement dictate that 15 percent of this amount would be repaid within the first 30 days, with the remaining 85 percent to be paid over the following six months, the sources said. (Image sourced from ZEE website)

The deal relates to Essel Group’s debt amounting to around Rs 6,500 crore, which JC Flowers ARC had acquired from Yes Bank at a discounted rate as part of the lender’s transfer of a Rs 48,000 crore Non Performing Assets (NPA) portfolio to the ARC for a little over Rs 11,183 crore in December last year.

Burger King’s motion denied by US judge in ongoing lawsuit

Burger King is not the only company fighting such a lawsuit. Fast food joints like McDonald’s and Wendy’s too are defending themselves against a lawsuit of similar nature. (Representative Image: Josue Canales Tecuatl)

Burger King’s defence in the case is that there was never an obligation to deliver the sandwich in the exact same size as it was depicted in pictures.

TRAI extends deadline to submit comments on broadcasting & cable services consultation paper

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The deadline for submitting comments and counter-comments has been changed to September 19 and October 3.

What was Abhishek Manu Singhvi’s defense for Punit Goenka’s reinstatement in SAT hearing?

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Singhvi in his argument said that Goenka’s influence was confined to ZEEL, and he had no connections with other companies as a KMP or director.

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.