Category: Brand Marketing

Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

BJP spent Rs 31.1 crore on Google Ads and Rs 6.06 crore on Meta in the last three months

Microsoft and NVIDIA announce major integrations to accelerate gen AI for enterprises everywhere

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The new integrations will leverage the latest NVIDIA generative AI and Omniverse technologies across Microsoft Azure, Azure AI services, Microsoft Fabric and Microsoft 365.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Tata IPL 2024: Thums Up, Parle, Britannia, among others to feature on JioCinema Brand Spotlight

Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been designed to help advertisers across the board, no matter what the objective, category, and scale of business, stated the company.

JioCinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built.

Schneider Electric renews partnerships with Rajasthan Royals

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

With this partnership, the Rajasthan Royals team and its management reiterated their commitment towards creating a sustainable ‘IMPACT’ and encouraging their fans to become ‘Green Yodhas’ by taking climate positive actions.

Deepinder Goyal says Blinkit has potential to become larger than Zomato’s food delivery business

He also said that his employees voluntarily took pay cuts during the pandemic to help maintain cash flow in the business, highlighting the importance of establishing a good work culture. (Image sourced via Forbes India)

Zomato’s quick commerce platform Blinkit could potentially become larger the Zomato’s food delivery service if it continued to maintain an 80-100 percent year-on-year growth rate.