Nidhee Kekre moves on from WPP

Nidhee Kekre began her career at RFPL and went on to work across Godrej upstream, Effort BPO, Essar Global Shared Services, JETAIR and GroupM.

Nidhee Kekre was the lead – WPP Unilever team, South Asia.

COLORS becomes Number 1 Hindi GEC

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

COLORS’ current market share of 27.9 percent is the highest the channel has achieved in 12 years