In the fast-evolving landscape of digital advertising, women are emerging as great leaders, redefining industry norms, and steering startups towards unprecedented success. As technology transforms the way brands engage with audiences, women stand at the forefront, bringing fresh perspectives and catalyzing transformative change.
In the male-dominated tech industry, women like Swati Bhargava, co-founder of CashKaro, are setting new benchmarks and breaking barriers. Swati’s leadership at CashKaro has turned it into a beacon of success, emphasizing the indispensable role women play in digital marketing. Her journey is not just a personal achievement but a rallying call for gender diversity in technology and entrepreneurship.
Anisha Singh, CEO of Mydala, is another inspirational figure actively motivating young girls to pursue tech careers. Singh’s leadership has positioned Mydala as a cost-effective advertising solution, showcasing the transformative potential of female leaders in the industry. Both Swati Bhargava and Anisha Singh exemplify how women are making significant strides in reshaping the landscape of digital marketing.
In the tech world, we’ve seen some progress, but it’s still tough for women. Biases at work and limited resources make it hard for us to get ahead. Only 28 percent of global proprietary software jobs are held by women, so we need to work together to break down these barriers.
In digital advertising, we’re aware of the gender gap, and female leaders like me actively support diversity. As a creative leader, I stress how important it is to include different perspectives to create messages that are real and effective. To achieve equality, we need educational spaces that welcome everyone, and groups focused on reducing the gender gap inspire the next generation by embracing the talents, diverse views, and inventive ideas that women bring to the tech field.
Despite some accomplishments, gender disparities persist in the tech industry, especially in proprietary software jobs, where only 28% are held by women globally. We recognize the need to break down systemic barriers and tap into the untapped potential that could drive future innovations.
Globally, the gender gap lingers in tech, with only 22% of AI professionals being female. This not only limits women’s representation but also restricts the diverse perspectives needed for effective strategies. Women leaders in digital advertising bring unique insights crucial for innovation and progress in our industry.
The scarcity of female role models in tech is a real challenge, evident in the mere 15% of female students in India enrolling in STEM-related fields. Inspirational figures in digital advertising, like those actively contributing to positive change, are making a difference. The ever-changing digital advertising landscape demands leaders who can navigate shifts adeptly. As women leaders, we’re not just doing our jobs; we’re breaking down barriers and revolutionizing the industry.
In digital advertising, creativity is key, and it heavily relies on data. As female leaders, we emphasize the importance of women in data-driven decision-making roles. Globally, only 22 percent of tech professionals in AI are female, highlighting a significant gender gap. Women leaders bring unique perspectives to interpreting data, leading to more nuanced and effective strategies. Organizations dedicated to closing this gap inspire the next generation of women to pursue careers in data analytics and digital advertising.
Beyond personal achievements, women in digital advertising actively contribute to nurturing the next generation of female leaders. We invest time in mentoring and supporting talent, stressing the importance of guidance in professional development. While celebrating our accomplishments, it’s crucial to acknowledge that there’s still work to be done. The industry must be a place where every voice is heard, and women leaders, including myself, are actively working towards a future where everyone is included, treated fairly, and the industry continues to grow and improve.
The story of every woman in digital advertising, including mine, is part of a broader narrative about gender diversity in technology. Despite positive developments, the persistent gender gap is a collective challenge that requires unified efforts. Women in digital advertising lead the way with inspiring leadership, creative ideas, and an unwavering commitment to inclusivity, laying the foundation for a future where everyone’s skills are recognized, valued, and given equal opportunities for success.
Bhawna Sethi, Founder of Let’s Influence. Views expressed are personal.