Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

By
  • Storyboard18,
 | June 5, 2023 , 7:04 pm
Before joining Colgate in 2022, Prabha Narasimhan was part of Hindustan Unilever Ltd. (HUL), where she led the Home Care category as Executive Director and served on the HUL Leadership Team.
Discover how leading with purpose can spark innovation that resonates with both customers and employees, creating deeper connections and sustainable market growth.

Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.

Watch here.

Leave a comment