VLCC, beauty and skincare brand has announced the appointment of Vikas Gupta as chief executive officer with immediate effect. The announcement comes after Carlyle, a global investment firm with US$ 369bn in assets under management, announced a strategic partnership with VLCC through the acquisition of a majority stake in the company in Dec 2022.
Prior to joining VLCC, Gupta was the CEO of SuperStore by Nykaa. He was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.
Jain, said, “We are excited to welcome Vikas as the Group’s CEO. He brings multi-decadal, global experience in building leading consumer brands and digital platforms. Vikas will focus on business growth, leveraging technology and customer centricity to bring the best of beauty and skincare propositions to the Indian market. I am confident that the organisation will benefit from his leadership.”
Gupta, on his appointment, said, “For over three decades, VLCC has put customers at the heart of its approach. We will continue to do that with a clear focus on innovation through cutting-edge science. We will continue to build on our strengths, while also exploring new opportunities for growth and expansion. Our focus will be on creating value for our stakeholders and making a positive impact in the beauty and skincare industry.”