The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Top 5 Indian brands based on number of sponsored posts
Instagram’s @Creators – @creators – 920
Sugar Cosmetics – @trysugar – 709
Mamaearth – @mamaearth.in – 687
Dot & Key Skincare – @dotandkey.skincare – 597
Amazon Fashion India – @amazonfashionin – 532
Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation’s fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.
Data for Top Influencers In India based on engagement rate
Shreya Lenka – @sriyalenka.bs – 43.92 percent
Meenakshi Dileep – @i.meenakshidileep – 41.73 percent
Kartik Wadhwa – @kartikkwadhwa – 40.26 percent
Junaiz – @junaiz.vp – 38.74 percent
Astuti Anand – @astuti_mw – 32.12 percent
Top 5 Instagram influencers in India based on follower growth
(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)
Mayank Choudhary – @mayank_crazy_tds – 1982.60 percent
Prachi Dhingra – @_prachi_dhingra – 932.20 percent
Papri Roy – @papriroy.official – 628.40 percent
Pia Dahiya – @pia_dahiya – 760.30 percent
Savio Barnes – @saviobarnes – 595.30 percent
This week’s Weekly Shorts is written by the editorial team of affable.ai