Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

This year’s Jury Presidents also include Ali Ali, co-founder and film director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.

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| January 17, 2025 , 4:44 pm
Josy Paul had pioneered the idea of brand movements with the philosophy 'Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.
Josy Paul had pioneered the idea of brand movements with the philosophy 'Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries.

Josy Paul, chairperson and chief creative officer, BBDO India, has been named the jury president of sustainable development goals.

This year’s Jury Presidents also include Ali Ali, co-founder and film director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.

Beth Keamy, Chief Digital Officer at TBWA\Media Arts Lab, Global, will serve as Jury President for the Social & Creator Lions, bringing her expertise in digital innovation to lead the Jury in recognising groundbreaking creative work.

In its 10th anniversary year, Glass: The Lion for Change is being redefined to reflect a more expansive vision for social equity. In 2025, the Award’s scope will broaden beyond gender to celebrate creative excellence that promotes more equitable representation across a wider range of communities – from disability and race to sexuality and social inequity.

Entrants will be asked to identify the specific community their work represents, outline the problem it seeks to address and demonstrate its meaningful and long-lasting impact. KR Liu, Global Head of Disability Innovation, Google, an advocate for inclusion and innovation, will play a role as Jury President in championing these transformative creative solutions.

Simon Cook, CEO, LIONS, said: “We are excited to welcome a diverse and forward-thinking group of leaders who understand the transformative power of creative excellence to drive business growth and impact. All experts in their field, their incredible talent, combined with the commitment and leadership they bring to their roles, ensures the highest levels of integrity and rigor in the judging process. We thank them for all that they will bring to the important task ahead of them in June.”

The Cannes Lions 2025 Jury Presidents have been announced as follows:

Audio & Radio

Xolisa Dyeshana, Chief Creative Officer, Joe Public, Africa and Middle East

Brand Experience & Activation

Tara Ford, Chief Creative Officer, Droga5 ANZ and Accenture Song, APAC

Creative B2B

Wendy Walker, Vice President Marketing ASEAN, Salesforce, ASEAN

Creative Business Transformation

Jane Lin-Baden, CEO APAC, Member of the Global Management Committee, Publicis Groupe

Creative Commerce

Gabriel Schmitt, Global Chief Creative Officer, Grey, Global

Creative Data

Tina Allan, Global Chief Data and Intelligence Officer, FCB, Global

Creative Effectiveness

Andrea Diquez, Global CEO, GUT, Global

Creative Strategy

Pats McDonald, Global Chief Strategy Officer, Dentsu Creative, Global

Digital Craft

Naoki Tanaka, Chief Creative Officer, Dentsu Lab, Dentsu, Global

Direct

Gaëtan du Peloux, President and Chief Creative Officer, Marcel, France

Entertainment Lions

David Rolfe, Global Head of Production, WPP / Hogarth, Global

Entertainment Lions for Gaming

Sue Anderson, Vice President, Creative, Roblox, USA

Entertainment Lions for Music

Seiya Matsumiya, CEO and Co-Founder, Black Cat White Cat Music, Global

Film

Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi, Global

Film Craft

Ali Ali, Co-Founder and Film Director, Good People Films, Egypt

Glass: The Lion for Change

KR Liu, Global Head of Disability Innovation, Google, Global

Health & Wellness

Eric Weisberg, Global Chief Creative Officer, Havas Health Network, Global

Industry Craft

Matthias Spaetgens, Chief Creative Officer, Scholz & Friends, Germany, Austria and Switzerland

Innovation

Courtney Brown Warren, Chief Marketing Officer, Kickstarter, Global

Luxury

Mathilde Delhoume Debreu, Global Brand Officer, LVMH, Global

Media

Dan Clays, CEO, Omnicom Media Group, EMEA

Outdoor

Keka Morelle, Chief Creative Officer LATAM, Ogilvy, LATAM

Pharma

Franklin Williams, EVP, Executive Experience Director, AREA 23, an IPG Health company, USA

PR

Tom Beckman, Global Chief Creative Officer, Weber Shandwick, Global

Print & Publishing

Icaro Doria, President and Chief Creative Officer, DM9, Brazil

Social & Creator

Beth Keamy, Chief Digital Officer, TBWA\Media Arts Lab, Global

Dan Wieden Titanium Lions

Judy John, Global Chief Creative Officer, Edelman, Global

Paul started BBDO India from the backseat of his car – in 2008. In 2016, he was named ‘Creative Agency Head of The Year’ by the Indian Advertising Association (IAA).

Paul pioneered the idea of brand movements with the philosophy ‘Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

He also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ – ranked as the world’s most effective campaign by WARC two years in a row.

Before setting up BBDO India, Paul set up the challenger agency for Ogilvy in June 2000 and called it ‘David’.

Read More: Indian ad agencies close Cannes Lions 2024 with whimper instead of roar

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