Jaskaran Singh Kapany, who led Table Space Technologies as chief marketing officer, has been appointed by MobiKwik as CMO. In his new role, Kapany will look into marketing, growth and retention.
Kapany began his career as a senior account director at JWT and then joined ICICI Prudential Life Insurance as vice president – marketing and e-commerce. Then, he joined Paytm as head of marketing where he was responsible for making Paytm one of the most trusted household names in India.
He was onboarded by Xiaomi India as CMO where he led marketing for the entire portfolio including Brand Strategy, Product Marketing, Performance Marketing, Acquisition, GTM, Social, Media, Research, Alliances etc.
At Table Space Technologies, Kapany built the marketing function grounds-up including Strategy, Brand, PR, Digital, Media & Social.