The Municipal Corporation of Gurgaon (MCG) has issued notices to 53 advertisers who have failed to pay advertising fees, leading to significant revenue losses for the civic body, Times of India reported. As part of its efforts to recover the dues, the MCG plans to escalate the matter to the Economic Offences Wing (EOW) of the Gurgaon Police for further investigation.
As per the media report, the civic body has given these advertising agencies an ultimatum, instructing them to settle their outstanding payments within two days. In addition to the pending fees, the agencies are required to pay a 15% penalty. Failure to meet this deadline will result in the cancellation of their permission to advertise in MCG’s jurisdiction, and the agencies will also be blacklisted, in accordance with the provisions of the Haryana Municipal Corporation Advertisement Bye-laws.
The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations. An MCG official explained that if the fees are not cleared within the next two days, they will cancel the letter of intent (LOI) authorizing them to display ads, and we will forward these cases to the EOW for recovery.
The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.