In a bid to protect consumers, renowned Indian dairy brand Amul has issued a public advisory regarding the circulation of counterfeit ghee in the market, as per reports.
The company has discovered that unscrupulous agents are distributing fake Amuul ghee, particularly in a one-liter refill pack, which has not been manufactured by Amul for over three years.
Amul’s advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.
Consumers are urged to be vigilant and scrutinize the packaging before making a purchase. For any queries or concerns, Amul has provided a toll-free number at 1800-258-3333.
Adding to the recent controversies, Amul ahs also clarified last month that it has never supplied ghee to the Tirumala Tirupati Devasthanam (TTD). This clarification came amidst allegations of animal fat being used in the famous Tirupati laddoos, with several social media posts falsely attributing the use of Amul ghee to the temple’s offerings.
In response to these allegations, Amul stated, “This is in reference to some social media posts mentioning that Amul Ghee was being supplied to Tirumala Tirupati Devasthanam (TTD). We wish to inform that we have never supplied Amul Ghee to TTD.” The statement further assured that Amul Ghee is produced from high-quality milk fat at ISO-certified facilities, adhering to stringent quality checks as outlined by the Food Safety and Standards Authority of India (FSSAI).
The controversy intensified following accusations from Andhra Pradesh Chief Minister N Chandrababu Naidu, who alleged that the previous government led by YS Jagan Mohan Reddy used animal fat and sub-standard ingredients in the laddoos.
Union Health Minister JP Nadda has since requested a report from the Andhra Pradesh government, and Food Minister Pralhad Joshi has called for an investigation into the matter.
In a rebuttal, Jagan Mohan Reddy dismissed the allegations as politically motivated, asserting, “This is diversion politics… Is it fair to play with the sentiments of crores of devotees across the world?”
Read more: FSSAI issues show cause notice to ghee supplier for Tirupati temple over adulteration allegations