Rohan Tambyrajah, who led PHD as chief strategy officer, has been elevated to the position of global chief experience officer. He will also handle the responsibilities of chief strategy officer.
As the former global group strategy director, Tambyrajah was part of the management team of the Unilever Global Strategy Unit. He headed a team of 16 Strategists, with three Strategy Directors and two Innovation Directors as direct reports. He was responsible for strategic leadership across 3 of Unilever’s 4 ‘super’ categories (Food, Refreshment, HomeCare) which covers a portfolio of €bn household brands such as – Persil (DiG), Magnum and Hellmann’s.
Tambyrajah started his career at Copyright Licensing Agency and went on to work across JCDecaux, i-level and Havas.
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