Rohin Desai, who served as the head – revenue and sales strategy at Enterr10 Television, has joined Madison World as chief client officer – media buying.
Desai is a seasoned media and marketing professional with over two decades of experience in media planning, advertising and trading.
His expertise lies in building and maintaining relationship with key partners to drive business growth for clients. He is skilled in managing investments, revenue management and marketing communications, and has exposure across key categories such as FMCG, Telecom, E – Com, BFSI, Auto, Retail.
He also has exposure across blue chip clients which are Unilever, ITC, Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, Idea Cellular, McDonald, Raymond, Pidilite, Ceat, Bluestar.
Desai began his career at Godrej and went on to work across The Media Edge, Wavemaker India, Lintas Media Group, ICICI Prudential Life Insurance, Mindshare India, and Bharat Media & Entertainment Group.
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