ISEC rollout is stalled | Meta updates policy | Coca Cola appoints new VP of marketing

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

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  • Storyboard18,
| August 23, 2024 , 5:00 pm
While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.
While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

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Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

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Meta updates policy: RMG brands rejoice, alco brands ditched

In India, gambling is allowed in certain states. It should be noted that as per law, advertising on alcohol is prohibited across the country.

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Coca Cola appoints Greishma Singh as New Vice-President of Marketing

In her new role, Greishma Singh is expected to steer the company’s marketing initiatives, aiming to enhance brand management and consumer reach in the competitive beverage sector.

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Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw

To further develop creators’ economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure.

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Last day at SPNI office for NP Singh

August 23, 2024, marks the end of NP Singh’s 25-year-long stint at Sony Network Pictures India.

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