The 17th edition of Goafest which includes the ABBY Awards is set to take place in Mumbai owing to the General Elections schedule, as reported by Storyboard18 earlier. However, after deliberations on whether it should be a two-day event or a three-day fest in Mumbai, the organizers have decided to retain the original schedule which is a three-day event in May-end (29-31), industry sources confirmed.
Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will showcase the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
Drawing over 2000 industry professionals annually, the organisers were anticipating increased participation, including from advertisers, this year.
Two years ago, the event’s organisers had vowed to make the awards and festival more relevant to a new generation of agencies, talent and clients, after a decade of waning interest in the fest. The ABBY’s also tied up with world-renowned award One Show, which, together with more agency participation, resulted in a rise in the number of delegates and entries in the recent past. ABBY One Show Awards 2023 attracted a total of 2282 entries as compared to approximately 2000 entries in 2022. 181 companies entered the Creative ABBY 2023. The 2023 edition also saw the presence of marquee clients and brand leaders from ITC, Colgate, Google, Swiggy, HDFC Bank, and more.
Read More: Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May