The Indian Premier League has evolved from being just a cricket tournament to a cultural phenomenon, embodying India’s deep-seated love for the sport. Beyond cricket, the IPL has transformed into a vibrant platform for fostering camaraderie and networking. It serves as an ideal stage for brands to connect with audiences, expand their reach, and cultivate stronger relationships.
Aiming to harness this marketing and branding hub is a brand that has been a household name across the nation, refreshing generations with its iconic beverages since its inception. With a rich history spanning decades, Coca-Cola India continues to captivate consumers with its wide range of beverages.
In an exclusive conversation with Storyboard18’s editor Delshad Irani, Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy break down the brand’s IPL ad strategy and what it takes to stay ahead on the rest in the game.