Neeraj Jha, who led Warner Bros Discovery as head of content and acquisition (sports), has been elevated to the position of director – head of content and acquisition (sports).’
In his past role, Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.
He oversaw branded sales content production and strategy, collaborated with marketing teams to develop campaigns that generated a 25 percent increase in sponsorships and advertising revenue. He developed and implemented programming strategy, syndication, and slot selling initiatives, resulting in a 40 percent increase in viewership and improved market positioning.
Jha started his career as an assistant producer at IMG and went on to work across E- TV network, Zee News, Ten Sports Network and Discovery Inc.
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