Global market research agency Ipsos has given additional responsibilities to Archana Gupta, executive director, market strategy and understanding lead to also spearhead shopper research and capability building.
Ipsos has brought Malvika Mani on board as executive director where her responsibilities will include servicing the large and strategic accounts of Ipsos India.
Gupta began her career at IMRB International and went on to work across Synovate. Her innings at Ipsos began as research director.
Read More: 82 percent Indians expect to benefit personally from AI in the next 5 years: Google-IPSOS survey