Harsh Shah, who led Wunderman Thompson (now VML) as chief digital officer, will lead the newly formed VML as managing partner.
Shah, who started his career at Atos Origin has worked across Webchutney, Abbott Healthcare, Reliance Broadcast Network and Dentsu Webchutney.
Recently, VML elevated Saurabh Saksena as president, and Babita Baruah took the role of chief executive officer. The two will partner to grow the global brand, customer experience and commerce company, VML in the region.