Subway India ends exclusive deal PepsiCo; partners with rival Coca-Cola

All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water.

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 | November 27, 2023 , 12:35 pm
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Subway India has ended its five-year exclusive deal with beverages maker PepsiCo and partnered with rival Coca-Cola, executives aware of the development told ET.

All 570-plus Subway stores in India will now sell only Coca-Cola’s soft drinks, juices, coffee, tea and water, as per the report.

“We constantly join forces with different brands,” a Coca Cola spokesperson told ET.

Subway India and PepsiCo had announced their partnership in 2018.

Exclusive beverage partnerships with large food services chains lead to significant sales via out-of-home and delivery channels for companies like PepsiCo and Coca-Cola. While Coca-Cola has an exclusive global partnership with McDonald’s, Yum Brands-owned KFC, Pizza Hut and Taco Bell, Domino’s Pizza has exclusive associations with PepsiCo in India.

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