Nestle picks WPP Openmind as its media agency in Europe

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.

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 | September 20, 2023 , 9:31 am
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Nestle has picked WPP Openmind as its media agency in Europe. This move is in the middle of a cost of living crisis that is altering shopping habits and influencing Nestle’s ambition to target consumers more efficiently.

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind, as per Reuters. WPP in August downgraded its full-year growth forecast due to lower spending by technology companies.

The result (of the contract) will be better decision-making and media planning to allow campaigns to build brands and win consumer attention at scale,” a Nestle spokesperson said.

WPP Openmind will coordinate Nestle’s marketing communications – from space buying and planning to campaign activation – for its more than 2,000 brands including Kit Kat and Nescafe, the Reuters report further revealed.
Nestle declined to comment on how much it spends on advertising in Europe.

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