Deloitte collaborates with Amazon Web Services

The joint initiative with AWS will support Deloitte India’s long-term vision of expanding its generative AI practice to enable businesses implement and garner value for enhanced innovation and growth.

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| September 20, 2023 , 7:40 am
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Deloitte Touche Tohmatsu India LLP (Deloitte India) announced a strategic collaboration with Amazon Web Services (AWS), to deepen generative artificial intelligence (generative AI) driven innovations for Indian enterprises. Together with AWS, Deloitte India will enable customers across the financial services, consumer product groups, pharma and automotive sectors, to solve challenges using technology.

The joint initiative with AWS will support Deloitte India’s long-term vision of expanding its generative AI practice to enable businesses implement and garner value for enhanced innovation and growth. Deloitte India will help clients explore and experiment with AWS generative AI technologies to develop solutions.

These solutions aim to address organisational challenges, such as analysing and processing complex data, overcoming conversational barriers, and mitigating delays in delivering business impact caused by manual interventions. Together with AWS’s technology and Deloitte’s AI expertise, customers will be able to analyse extensive data volumes using foundation models.

Over the next six months, Deloitte aims to deliver client solutions built on AWS Cloud, using AWS generative AI technologies, including Amazon Bedrock. It is a fully managed service that makes foundational models available via an API, to drive productivity and uncover new ways to serve customers. These Proof Of Concepts (POC) will focus on use cases, such as semantic text exploration, content creation, image recognition, and code generation. POCs will combine technical evaluations and demonstrate the expected business value of generative AI solutions to potential customers of Deloitte and AWS.

Speaking on the announcement, Prashanth Kaddi, partner, Consulting, Deloitte India, said, “There is a significant demand from organisations in India to explore generative AI to derive business value. By leveraging AWS’s AI and ML services, we are confident of providing meaningful and impact-based outcomes for our joint customers. We look forward to strengthening our strategic collaboration with AWS to deliver industry-focused solutions addressing real-world challenges.”

“Deloitte has been driving innovation for customers over many decades that makes it a trusted partner for its clients. We are excited for deepening our strategic collaboration with Deloitte and support the expansion of the firm’s generative AI practice. With Deloitte’s extensive industry expertise and AWS’s 20 years of AI and ML experience, we hope to take generative AI innovation to the next level, and democratise the technology for many customers across industries to develop solutions addressing their real-world needs”, said Anupam Mishra, head of technology and solution architecture for India and South Asia at AWS.

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