Twitter has announced that it will start sharing revenue with creators
on its platform. This means that creators can get a share in ad
revenue, starting with the replies to their posts.
“This is part of our effort to help people earn a living directly on
Twitter. We’re rolling out the program more broadly later this month,
and all eligible creators will be able to apply,” Twitter says in a
blog post.
The platform has set three criteria to be eligible for the
monetization program. Creators have to be subscribed to Twitter Blue
or Verified Organizations, have at least 5 million impressions on
their posts in each of the last three months, and pass human review
for Creator Monetization Standards.
One of the creators, writer Brian Krassenstein, who has over 750K
followers on the social media platform, tweeted that he had received
nearly $25,000 from Twitter.
The social media company said the payments will be delivered via
Stripe, a financial and SAAS company. Creator Ads revenue sharing will
be available in all countries where Stripe supports payouts.
“We will soon launch an application process for ads revenue sharing.
Creators will be able to apply for both Creator Subscriptions and
Creator Ads Revenue Sharing by accessing Monetization in their
settings,” Twitter informs.