Tag: The Visionaries

Visionaries: Gan.AI’s Suvrat Bhooshan on potential of AI for marketers

In a competitive advertising landscape, standing out is crucial too. When we asked Bhooshan, how generative AI helps marketers create innovative and creative ads that capture the audience's attention, Gan.AI’s Suvrat Bhooshan said today brands are fighting for share of mind and attention of consumers.

In the first chapter of Storyboard18’s Visionaries, Suvrat Bhooshan, the founder of Gan.AI, spoke about how artificial intelligence can streamline marketing operations and more.

Visionaries: IAS’s Saurabh Khattar on why advertisers need to make media quality a focal point

Saurabh Khattar, country manager for India at Integral Ad Science, recommended that marketers should measure and verify their campaigns and optimise it basis the data they get. He stressed on how important it is for marketers to be responsible with their media spends.

In the first chapter of Storyboard18’s Visionaries, Saurabh Khattar, country manager for India at Integral Ad Science, spoke about the importance of smart media strategies and measurability.

Visionaries: Everybody has had a bad boss; Sanjeev Bikhchandani reveals inspiration behind Naukri’s famous Hari Sadu ad

Product innovation is a huge part of the business, said Sanjeev Bikhchandani, visionary of Indian startups at the recently held Visionaries event by Storyboard18. He believes that a brand is built by managing multiple touchpoints and advertising makes a good product succeed faster and a bad product fail faster.

Sanjeev Bikhchandani, a visionary of Indian Startups, spoke about the famous 2006 Hari Sadu commercial by Naukri, at the recently held Storyboard18 Visionaries program.

Visionaries: CEO-CMO partnerships powering growth

The panel included prominent industry personalities – Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

At the first edition of Storyboard18’s Visionaries event held to celebrate marketers, we had a stellar panel of CEOs talking about the CEO-CMO power partnership.

Sanjeev Bikhchandani on Naukri’s inception: Why not collate all newspaper ads, put them on the net and call it ‘Naukri’?

Speaking of consumer insights, Sanjeev Bikchandani took it further and stated that when Nestle launched its instant noodles brand Maggi in 1982/1983, he was unaware of the number of times its seasoning was changed. Today, at Naukri, they make two changes a week.

In the first edition of Storyboard18’s Visionaries, Sanjeev Bikhchandani, the Visionary of Indian Startups, spoke about building Naukri and power of consumer insights in a fireside chat.

Visionaries: Four leadership lessons Nestle’s Suresh Narayanan swears by

Nestle has also announced the launch of its Nespresso offering in India by the end of 2024.

At the first edition of Storyboard18’s Visionaries, the chairman and managing director of Nestle India, Suresh Narayanan, shared invaluable insights on the power of purposeful leadership. Narayanan’s distinguished career has been marked by his unwavering commitment to innovation, an attribute that has consistently set him apart as a seer in the marketing and business world. In his keynote speech at Visionaries, Narayanan shared four leadership lessons that he swears by. In a room full of fellow-thinkers, his tips and tricks were on how to stay strong on the leadership ladder.

Top marketers felicitated at Storyboard18’s Visionaries – Part 3

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Storyboard18’s Visionaries: An evening of excitement, camaraderie and a toast to the future

Storyboard18's Visionaries Part 1 at The Oberoi, Gurgaon.

It’s a wrap for the first edition of Storyboard18’s Visionaries. Here’s a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard’s Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.