Tag: Media

SC imposes ad ban on Baba Ramdev’s Patanjali Ayurved; slammed for flouting orders against misleading ads

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

“The entire country is being taken for a ride” and the government is “sitting with its eyes closed”: The Supreme Court issued a show-cause notice to Patanjali Ayurved for going back on its promise to not make misleading claims in its ads.

Google’s $700 million settlement seems skeptical to US Judge

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

At a hearing on Tuesday, US District Judge James Donato seemed skeptical of this settlement. He said that the accord seems to be giving short-shrift to consumers in its overall compensation as well as the broad release it gives the company through future lawsuits, Business Standard reported.

707 mn people in India enjoy OTT audio and video services: Reports

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The rise of digital entertainment services is also bolstered by the rise of non-traditional devices (smart TV, smart speakers, Firesticks, Chromecasts, Blue-Ray etc) that has witnessed a growth of 58 percent between 2021-23 at all India level.

20 percent of all the people watching video content in 2023 have been cord cutters: Kantar

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Addressable TV is poised to extend its reach to over 45 million homes, constituting 21 percent of addressable TV households in 2024.

New consumer classification to help advertisers with precise targeting, says BARC chair Shashi Sinha and top marketers

India was operating with a classification system (SEC) built and launched in 1988 but since this was an urban classification system based on the education and occupation of what they called CWE or the chief wage earner, marketers increasingly felt the system was not a strong enough indicator of affluence. Additionally, there was no official rural classification endorsed by MRSI. NCCS was the answer that was launched in 2011. The classification took into consideration education of the CWE multiplied with the assets they owned. (From left to right: Shashi Sinha, Rajiv Dubey, Shuvadip Banerjee and Jasmine Sachdeva)

The Indian Socio-Economic Classification (ISEC) proposed by the Market Research Society of India (MRSI) is under review by BARC. Stakeholder consultations will guide the decision on adopting this new classification system.

McDonald’s India operator Westlife Foodworld denies ‘fake cheese’ claims

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

Westlife Foodworld Limited (WFL), who owns and operates McDonald’s restaurants across 11 states in West and South India took to LinkedIn to officially clarify that the cheese used in their products is real and actually contains cheese.

Election Commission asks MIB to direct Cinema owners to screen voter awareness film

The Commission further said, AIR and DD may be asked to produce and air programmes on voter education. It also asked to appoint a nodal officer for hassle-free coordination for rolling out the voter awareness programmes as mentioned above. (Image source: Unsplash)

MIB has been asked by the Election Commission of India to direct Cinema owners to screen voter awareness film “My Vote My Duty” in theatres across country.

ZEE, SEBI case: Subhash Chandra moves SAT against SEBI order

The proceedings at SAT are set to resume on March 19. (Image source: Moneycontrol)

In August 2023, SEBI passed an interim order against ZEE promoters Subhash Chandra and his son Punit Goenka, barring them from holding any directorships in listed companies, over allegations of funds siphoning.

Google temporarily stops Gemini’s image tools after backlash over inaccurate pictures

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

On Thursday, Google announced a temporary suspension of its Gemini chatbot’s image generation tool in response to widespread criticism on social media over historically inaccurate images and bias against white people.