Anupam Mittal on Google delisting Indian apps: Dark day for India Internet

On March 1, Google warned it may remove the apps of 10 companies in India for not paying a service fee for the use of its Play Store platform in India. (Image sourced via Moneycontrol)

Anupam Mittal hits out at Google for delisting India apps which the tech giant said have not complied with its app billing policy. Mittal calls it “the new Digital East India Co and this #Lagaan must be stopped!”

Elon Musk sues Microsoft-backed OpenAI and Sam Altman under claims of breach of contract

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

The lawsuit said that the founders of OpenAI, Sam Altman and Greg Brockman originally approached Musk to form an open-source no-for-profit organisation and since the company is actually making money, it’s a breach of contract.

Reliance-Disney media powerhouse: How will media planning change for advertisers?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The JV between Reliance Industries and Disney brings together over 108 channels, leaving advertisers the opportunity to leverage wider audiences and more data and insights to target specific cohorts across various platforms.

IAMAI advises Google to not de-list any apps from Google Play Store

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

The association was responding to media reports which indicated that Google might go to the extent of removing 10 Indian companies’ Apps from the Play Store for “non-compliance” with Google Play policy.

Why sticky content is gold for media planners

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform. (Image source: Unsplash)

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform.

NBDSA issues guidelines for responsible reporting on LGBTQIA+ community

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The guidelines urge broadcasters to avoid airing any news which sensationalises the issues related to LGBTQIA+ community, perpetuates stereotypes or creates undue fear in respect of the community.