Tag: Media

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

Regional OTT content volumes exceeded Hindi language content in 2023: FICCI EY Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

40-50 million households powering most digital and film subscriptions; 200,000 hours of content created in India, states the 2024 FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

MIB’s Sanjay Jaju: OTT to be seen as a chief contributor to India’s soft power

Initially the coverage of DD Free Dish was limited to Himachal Pradesh, Chhattisgarh, Karnataka, Madhya Pradesh, Rajasthan, Uttaranchal, North East Region and Gujarat i.e., where the percentage of TV broadcasting services coverage was below national average. At present, coverage of DD Free Dish services is throughout the Indian territory except Andaman and Nicobar Islands.

Sanjay Jaju highlighted that the digital media segment is witnessing a growth of 30 percent YoY: “The main shift here is largely due to the large shift in the OTT space.”

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.

FICCI-EY Report: Digital revenues to surpass TV in 2024; India’s M&E sector to hit $38 billion by 2026

Expect the M&E sector to grow 10.2 percent to reach INR2.55 trillion by 2024, then grow at a CAGR of 10 percent to reach INR 3.08 trillion by 2026.

In 2024, digital media is poised for explosive growth, potentially overtaking television to become the leading segment of the M&E sector. This surge in digital media is forecasted to propel the M&E sector’s growth to a 10 percent annual rate, crossing Rs 3 trillion ($37.1 billion) by 2026.

Apple slapped with $2 billion EU antitrust fine, following Spotify complaint

Thousands of Apple Watch buyers in India are accusing HDFC Ergo and Zopper of misleading them with false promises of a 100% cashback offer under the "India Gets Moving" campaign.

Spotify said, “While we are pleased that this case delivers some justice, it does not solve Apple’s bad behaviour towards developers beyond music streaming in other markets around the world.”