Media – Page 133 – storyboard18

Paytm to increase marketing spends in FY 25; experts chart the comeback plan

This is the first time the company has launched a campaign of this scale after the Reserve Bank of India (RBI) crackdown, in January.

During the earnings call, the top management of Paytm hinted at increasing the ad budget in Q1FY25 after ‘abnormally low spends’ in the March quarter.

DoT targets 6.80 lakh suspect connections for re-verification

The collaboration between various sectors and the utilization of AI technology have been pivotal in identifying these fraudulent connections, DoT said.

DoT aims to disconnect mobile connections taken fraudulently.

Zee-Sony merger failure: Punit Goenka says ZEE will continue to aggressively pursue arbitration proceedings

In his personal capacity, Punit Goenka, through his wife and son, bought ZEEL’s shares.

Zee has terminated the MCA and has sought a termination fee of $90 million from Sony-group owned Culver Max Entertainment Pvt. Ltd. and its entity Bangla Entertainment Pvt. Ltd. (BEPL).

Reliance and Disney seek antirust nod, saying their combined power will not hit advertisers

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The Walt Disney Company said in a regulatory filing recently, “The Star India transaction is expected to close in the first half of calendar year 2025, subject to customary closing traditions, including regulatory approvals and government consents.”

Zee-Sony merger failure: Zee seeks termination fee of $90 million

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEE said, Culver Max and BEPL failed to comply with their obligations as part of agreement in December 22, 2021.

“Committed to comply with industry standards”: Honasa Consumer on ASCI’s ads violations report

After ASCI revealed Honasa Consumer as one of the top ad violators, the company says almost 94% of the cases have been around influencer content, where the dynamics have rapidly been evolving.

Honasa Consumer Ltd records highest ever quarterly PAT of Rs. 30 Cr; Mamaearth revenue rises 21 percent

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The company has witnessed revenue from operations grow for the quarter at 21.5 percent year-on-year (23.3 percent like-for-like) and for the year at 28.6 percent year-on-year (31.6 percent like-for-like).

OpenAI and News Corp announce multi-year partnership

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Through this partnership, OpenAI has permission to display content from News Corp mastheads in response to user questions and to enhance its products, with the ultimate objective of providing people the ability to make informed choices based on reliable information and news sources.

Mamaearth-parent Honasa Consumer has highest number of ad violations: ASCI Complaints Report

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A total of 187 ads by Mamaearth parent Honasa Consumer were flagged for violations.