Tag: Media

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

BREAKING: SC directs MIB to file affidavit within three weeks with recommendations on SDC

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

The Supreme Court on July 9 highlighted that the intention (via self-declaration certificate) is only to focus on particular sectors and particular aspects, and whatever is extraneous and somehow is being interpreted otherwise shall be clarified.

360 ONE appoints Raghav Iyengar as CEO designate of asset business

360 ONE has announced the appointment of Raghav Iyengar as CEO designate of its asset management business (360 ONE Asset)

Before joining 360 One Asset, Raghav Iyengar served as the President and Chief Business Officer at Axis Asset Management, where he led retail and institutional sales, marketing, digital business intelligence, public relations, and investor services.

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

While disruptive print innovations could serve as a means to stand out amidst the clutter, innovation alone may not suffice. The innovation needs to be actionable, says Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services.

While much of the conversation on attention has been centred on digital advertising, Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services, talks about how the concept of attention in print media has received less attention. He sheds light on the effectiveness of various ad placements in print, based on his analysis.

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.

Delhi HC mandates suspension of accounts infringing Razorpay’s trademarks

Razorpay recently filed a lawsuit against unknown individuals who were misrepresenting themselves as recruiters from the company, offering part-time jobs for extra income against deposits and other false promises. These scams were being perpetrated through platforms such as WhatsApp, Facebook, and Telegram.

Razorpay prohibits unauthorised usage of the company’s trademark and has secured John Doe Order from Delhi HC to combat fraud and enhance customer protection.