CXO Moves – Page 129 – storyboard18

Pernod Ricard appoints Paul-Robert Bouhier as new India managing director

Paul-Robert Bouhier He has 27 years of experience working internationally in marketing, sales, and general management in a variety of industries and brand corporations. (Image source: CNBC-TV18)

Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.

Duroflex’s chief marketing officer Smita Murarka quits the sleep solutions firm

Murarka, who started her career at brand-comm, and has worked in companies like Bulchee, Landmark Group, Lifestyle International and MAS Holdings.

Murarka stepped down from her position in November. Her stint at the company lasted for two years and 11 months.

WPP agency VMLY&R India gets Red Fuse’s Saurabh Saksena as CEO

In his new role, Saurabh Saksena will drive the integration of VMLY&R’s capabilities across India – from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.

Saurabh Saksena will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.

CXO Moves: Myntra’s new CMO; Plus, exec moves at Famous, Wavemaker, Grey, Duolingo, Xiaomi, Canva and more

Shashwat Sharma joined Airtel in 2018 as chief marketing and brand officer. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Myntra ropes in Sunder Balasubramanian from Coupang as CMO

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

In July this year, Achint Setia, who had served as head of marketing at Myntra, joined Zalora Group (Singapore) as chief revenue and marketing officer.

Famous Innovations elevates Mithila Saraf as CEO

In a statement, the agency says that in her last 10-years at Famous, Mithila Saraf has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo and Unilever among others.

Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.

Former Netflix India executive Tara Kapur joins Duolingo as India marketing head

Tara Kapur has also had stints at companies such as Vice Media and Supari Studios and she was the founding member and content head at Vitamin Stree.

Kapur recently quit the streamer after three years to join the language learning app Duolingo.

Infectious Advertising gets Siddhartha Singh as managing partner and chief operating officer

Ramanuj Shastry, Siddhartha Singh and Nisha Singhania

An alumnus of INSEAD, Siddhartha Singh comes with over twenty-six years of experience – in multinational agencies such as Leo Burnett, Ambience Publicis, Rediffusion, and with boutique agencies like Salt Brand Solutions, Famous Innovations and Hyphen.

Havas Worldwide India appoints Jaibeer Ahmad as managing partner – north

Following Anupama Ramaswamy’s appointment as the chief creative officer earlier in October, Ahmad’s appointment is part of Havas Worldwide India’s ongoing senior leadership restructuring.

FCB Interface onboards Gaurav Dudeja as chief operating officer

With over 21 years in the industry, Gaurav Dudeja brings the expertise of building and leading high-performing marketing communication teams. This is on the back of playing leadership roles across advertising and marketing in the last 10 years at Leo Burnett, Fortis Healthcare, Philips India and DDB Mudra.

Gaurav Dudeja will be based out of the agency’s Mumbai office and report to Joemon Thaliath, vice chairman and CEO of FCB Interface.