Brand Marketing – Page 163

Canva partners with CBSE to introduce visual communication to educators

The first phase of the training series will begin with nearly 30,000 teachers undergoing orientation and workshops aimed at learning about innovative teaching methodologies.

The collaboration will involve a comprehensive series of workshops to demonstrate the full potential of Canva to educators, from enabling classroom design thinking and enhancing lesson plans to refining educational materials and fostering meaningful engagement in the classroom.

United Spirits receives tax demand of Rs 4.47 crore

United Spirits hikes advertisement spending by 16% in Q3 FY 25

The state tax authority also has demanded Rs 1.21 crore as MVAT (Maharashtra Value Added Tax), which also includes a penalty of Rs 1 lakh and a central sales tax (CST) of Rs 3.26 crore.

YouTube overtakes TV in terms of reach in Hindi-speaking states: FICCI EY report

The program will roll-out starting with Flipkart and Myntra.

YouTube viewership has increased because of the increase in high quality and niche content on OTT platforms. Also, connected TV is being rapidly adopted across India.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Govt to launch ‘NITI For States’ DPI platform; Viksit Bharat Strategy Room to be inaugurated

The ‘Viksit Bharat Strategy Room’ being inaugurated is an interactive space where users will be able to visualise data, trends, best practices and policies in an immersive manner allowing them to make a holistic assessment of any problem statement. (Image source: IndiaMART)

NITI For States platform is a cross-sectoral knowledge platform designed to become a Digital Public Infrastructure (DPI) for Policy & Good Governance.

Nestle’s Suresh Narayanan: There is a belly of the market that is hurting somewhere

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

“India is undeniably a strong consumption story in the long term. However, we must recognize and address the hurdles, especially in the middle and upper-middle-class segments,” said Nestle chairman Suresh Narayanan.

ITC, Prataap Snacks, PepsiCo, Balaji Wafers, under DGGI scanner for alleged tax evasion: Report

The government had, in 2023, clarified that any snacks that have been prepared by extrusion process should attract 18 percent and not 12 percent as is being paid by the industry currently. (Image source: Unsplash)

Directorate General of GST Intelligence (DGGI) has escalated its crackdown on nearly 10-12 FMCG companies.

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

23 percent salaried women perceive gender pay gap; 16 percent report gender bias at work

Only 32 percent dine out or order food more than once a week, while just 24 percent of women spend more than four hours daily on non-office screen time. (Image via Unsplash)

While salary and career advancement ranked as the topmost factors when selecting a job for 69 percent of salaried women, 42 percent of self-employed women prioritised independence and flexible working hours.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards