Brand Marketing – Page 162

boAt highlights detrimental impact of women objectification through new campaign

Through a mix of humor, satire, and direct engagement, the brand seeks to highlight the detrimental impact of terms like “item,” “tandoori murgi,” “butter,” “Pataka,” and “bomb” on the objectification and dehumanization of women.

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Netflix most positively viewed by female customers; Amazon strongest brand amongst females: Report

Netflix ruled the OTT space as Squid Game 2 became the most watched show

Within the smartphones category, iPhone was the most positively perceived brand among females (78.4), followed by Samsung (76.0) and Vivo (67.3).

Dark Parle-G’s picture goes viral on X; netizens speculate

Kantar has released the 12th edition of its annual Brand Footprint India report. The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s).(Image source: Ramsa Chaudhary via X)

Recently, a picture of a new alleged chocolate version of Parle’s iconic biscuits, Parle-G, has started circulating on social media, generating mixed responses from netizens.

ITC’s B Natural celebrates farmerettes on International Women’s Day

In collaboration with non-profit organisations 7th Sense and AWAKE, the brand has launched ‘Naanu Kooda Raitha’ (Main Bhi Kisaan), in Karnataka, which aims to provide comprehensive training and support to women farmers.

In India, Farmerettes (women farmers) make up about 75 percent of the agricultural workforce

34 percent women report doing more household chores than others they live with: IKEA

As part of its ongoing efforts to champion gender equality, the company highlights that 50% of Ingka Group Country CEOs are women, showcasing company's dedication to setting best industry standards when it comes to gender diversity and inclusion. (Representative Image: Jueun Song via Unsplash)

In its recent effort to extend these values of equality and inclusion to a larger community, IKEA partnered with Standard Chartered Bank to launch a year-long association named ‘Prerna initiative’, starting with a webinar series titled ‘Diversity Dialogues’

Exhicon Events Media Solutions to acquire Nucleus Integrated Communications and Entertainment

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Exhicon will acquire 51 percent of the equity share of Nucleus.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.

CARS24 to increase female representation in its workforce by 50 percent in 2024

In addition to initiatives at its corporate headquarters, CARS24 is actively recruiting and training women for frontline roles as well. Currently, CARS24 has openings for various roles including customer experience, operations, marketing, product, front line staff etc. (Image source: Moneycotnrol)

At present, women and LGBTQ individuals constitute less than 20 percent of CARS24’s employee base. This pattern is similar across the automotive industry.

Hyundai announces MoU between Navjyoti NGO and BluSmart ; 250 women drivers to get employed in Delhi NCR

The MoU was exchanged between Anirudh Arun, Co-Founder & CEO - BluSmart Fleet and Gurusharan Khurana, President - ‘Navjyoti Transforming Lives & Careers Society’ NGO, in the presence of Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India and Soon Sang Hong, Domain Advisor, Corporate Affairs, Hyundai Motor India.

HMIF and Navjyoti will support the participants to obtain a permanent driving license and the graduating students will be certified by National Skill Development Corporation (NSDC) post successful completion of training and assessments