Bollywood actor Sidharth Malhotra has made a significant investment in Swiggy, sources confirmed to Storyboard18.
Malhotra is among the early investors in Swiggy, which is preparing for its upcoming IPO. While specific investment figures have not been disclosed, it is understood that his investment was made through equity shares through Sidharth Malhotra’s home office.
In a notable trend that highlights the evolving landscape of investment in India’s food tech sector, a host of celebrities, including sports icons and entertainment moguls, are endorsing Swiggy, the food and grocery delivery disruptor, through its pre-IPO shares in the unlisted market.
With approximately 200,000 shares already traded, prominent figures such as cricketers Rahul Dravid and Zaheer Khan, tennis star Rohan Bopanna, filmmaker Karan Johar, and actor-entrepreneur Ashish Chowdhry are joining the fray, even as Swiggy faces stiff competition from rivals like Zomato and Zepto.
The celebrity backing is not new for Swiggy. Previously, Bollywood legends like Amitabh Bachchan and Madhuri Dixit Nene, alongside entrepreneurs like Ritesh Malik of Innov8, have also invested in the company’s pre-IPO rounds through the secondary market.
This surge in interest reflects Swiggy’s remarkable rise as one of India’s top tech startups, diversifying beyond food delivery into quick commerce and hyperlocal logistics.
Swiggy’s upcoming IPO follows a series of successful funding rounds, with investments pouring in from global venture capital giants such as SoftBank Vision Fund, Accel, and Prosus.
The company has also seen interest from diverse investors in the secondary market, including Motilal Oswal Financial Services chairman Raamdeo Agrawal and automobile materials manufacturer Hindustan Composites.
Read More:Celebrities back Swiggy ahead of IPO, signalling growing trend in tech investments