Microsoft overtakes Apple; becomes world’s most valuable company

Microsoft shares increased by 1.5 percent, taking the company’s valuation to $2.888 trillion. Apple on the other hand, was 0.3 percent lower with a valuation of $2.887 trillion. (image sourced via Microsoft website and X)

Apple has been facing serious competition from China-based manufacturers Huawei and Sino-U. The iPhone, Apple’s biggest moneymaker is witnessing weaker sales in China due to this.

EaseMyTrip capitalises on Maldives row, promotes offers on India travel

Gen Z and Millennials are the most likely to admit to having fallen for a scam with victims losing on average Rs 1,02,233.(Image sourced via Instagram)

The travel aggregator suspended all flight booking to Maldives following the disparaging remarks made by Maldivian ministers against Indian Prime Minister Narendra Modi following his visit to Lakshadweep

Vibrant Gujarat: Zerodha’s Nikhil Kamath credits PM Narendra Modi for boosting the Indian startup ecosystem

The episode delved into the intricacies of energy transition, emphasizing the critical role of renewable energy sources, such as solar, nuclear, and wind, in combating climate change. (Image source: Forbes India)

At 10th edition of the Vibrant Gujarat Summit, the celebrity startup founder said, India has already arrived, as big changes have happened in the country’s entrepreneurial landscape over the last 10 years.

56 percent Indians planning to shift homes in next two years: Ikea report

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

When it comes to household chores, 22 percent of women and 17 percent of men feel they are never-ending. So, whether tidying is therapeutic or whether it’s an obstacle course, keeping it organized is the plan, the report says.

Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy

The ad featured a line that read, “Wife North Indianaaa?” (Translated to - is your wife North Indian?) The ad insinuated that women from North India can’t make rasam. (Representative image by Alp Ancel via Unsplash)

The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

How Lakshadweep gained from the country’s biggest influencer, Narendra Modi

The past three days have marked the highest volume of calls regarding Lakshadweep, with interest pouring in not only from domestic tourists but also from international travellers. (Image sourced via Instagram)

Prime Minister Narendra Modi’s trip to and endorsement of Lakshadweep has not only saved the Indian tourism board massive ad and marketing money but has also set social media ablaze.