Tag: Trending

Ipsos reports 84 percent jump in happiness among full time parents and homemakers

In comparison to the global picture, India ranked 13th among 33 countries, with 71% of global citizens hopeful about the future.

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, CSR and ESG, said, “Those from north, west and east zone are happier than their counterparts from south zone. Also, tier 1 residents are happiest, which could be because of the good quality of life – decent income with lower cost of living, as compared to the metros.”

Zomato unveils India’s first crowd-supported weather infrastructure

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc.

India’s online consumer spending expected to reach $300 Bn by 2030: Elevation Capital report

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

The report addresses multiple whitespaces for large, scalable tech-enabled consumer businesses that founders can build in India.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

Global connected car sales to exceed 500 million in 2024-2030; China, USA, India to lead sales

Global connected passenger vehicles unit sales share by key regions, 2030F. Electrification, autonomous and advanced infotainment capabilities are major drivers for growing connectivity in a car. (Source: Counterpoint Research Global Connected Car Forecast)

About nine out of 10 connected cars sold in 2030 will have embedded 5G capability. China is expected to lead the connected car sales market, followed by USA, India, Japan and Germany, according to Counterpoint research.

Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.