Media – Page 174 – storyboard18

DEI, efficient shopping and sustainability; What does Genz want from brands?

Retailers pin hopes on festive season to bring positive growth

In the ever-evolving landscape of consumer trust and brands, Gen Z’s priorities become pivotal for brands seeking to navigate the intricacies of trust-building in today’s dynamic market.

Vijay Shekhar Sharma and Paytm: Journey of successes and controversies

As per reports, the company had seemed approval for the rebranding a few months ago and got the go-ahead on Wednesday. (Image sourced via Forbes India)

Vijay Shekhar Sharma, the entrepreneur behind One97 Communications and Paytm, established a narrative labeled by successes and controversies.

Germany joins global wave of 4-day work week

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

Germany embarks on a six-month experiment with a four-day workweek, joining the global trend for flexible schedules.

Sony unlawfully terminated merger: Zee’s petition to NCLT

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

During the NCLT hearings, Zee lawyers are likely to argue if Sony actually had any concerns when SEBI passed the interim order in June 2023. Sony did not reach out to the Zee board nor the NCLT at the time, seeking sanction.

Shilpa Shetty Kundra launches new kids fashion venture Zip Zap Zoom

The venture focuses on offering entertainment friendly clothing made with sustainable materials that provide safety and comfort to the children.

Zip Zap Zoom is a new clothing line for teenagers and the little ones, aiming to reshape the industry combining both Shilpa’s fashion sense, artistic talents and Ashmika’s industry knowledge and entrepreneurial expertise.

Disney’s strategic sale to Viacom18 set to boost market share to 40 percent

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

A major shakeup is in order. Media experts foresee the Disney and Reliance partnership to become a media superpower with majority market share and massive negotiating powers with advertisers.

Vincent Bolloré’s Vivendi to split into four individually listed companies

The decision however, still requires the green light from lenders, employee groups and regulators. (Representative image by Pablo García Saldaña via Unsplash)

Vivendi would be split into film and TV studio Canal+, communications firm Havas, an investment business and another entity that will hold the company’s majority share in publishing group Lagardere that includes travel operations as well as Prisma Media.

Budget 2024: What Pulp Strategy’s Ambika Sharma and NеtSеtGo’s Sundееp Rana think about Budget 2024

Here’s what leaders in advertising and marketing thought about the Interim Budget. (Representative Image: Kina via Unsplash)

Find out what Ambika Sharma, Founder & MD, Pulp Strategy and Sundееp Rana, co-foundеr of mobile advertising agency, NеtSеtGo think of the Interim Budget presented by FM Nirmala Sitharaman.

Disney’s valuation slips in Viacom18 deal: What went wrong?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The current deal size is significantly below Disney’s initial expectation of $10 billion.

News genre thrives: 6 percent growth in ad volumes surpasses pre-pandemic levels

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

According to TAM reports, In 2023, there were 4900 exclusive news advertisers, with Webart Softech securing the top position, followed by Bonnie Foi Group.