With a hilarious trip down memory lane, the campaign features a few of India’s most beloved entertainment icons including Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.
Author: Akanksha Nagar
ABP Network forays into casual online gaming with GamesLIVE
With its effortless and instant play feature, GamesLIVE eliminates the need for downloads and caters to all types of gamers (solo or group).
Tata Motors launches Altroz Racer
India’s leading automotive manufacturer latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.
Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance
Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.
MIB calls for meeting of ad industry on Self-Declaration Certificates
The meeting aims to discuss the issue of advertisers giving SDCs (from June 18) for broadcasting and publishing ads on TV, print, digital, and radio.
NDA-INDIA bloc drama fuels news viewership; ad budgets reallocated from T20 World Cup to news channels
The unexpected election result has created a demand for immediate updates, analyses, and expert opinions – leading to news channels’ viewership surge. Brands have reallocated their advertising budgets from the World Cup to news channels.
TRAI issues consultation paper on “Revision of National Numbering Plan”
The National Numbering Plan is to ensure a structured approach for allocation and utilization of Telecommunication Identifiers resources, in line with international best practices.
Amazon to purchase some assets of MX Player
Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. The transaction is, however, not yet complete.
ZEE board approves raising nearly Rs 2,000 crore
The board has approved raising up to Rs 2,000 crore via equity shares or eligible securities to enhance its strategic flexibility to pursue future growth opportunities in the evolving media landscape.
Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner
As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.