SuperYou, co-founded by Ranveer Singh, has announced a funding announcement for an undisclosed amount from Nithin and Nikhil Kamath, co-founders of Zerodha-backed venture firm Rainmatter, which invests in impactful ventures in the consumer space. As per the company, this funding is reinforcing SuperYou’s mission to make affordable, protein-rich foods accessible to Indian consumers.
The funding news comes on the cusp of SuperYou’s recently launched high-energy launch film. The campaign featuring Ranveer Singh and co-founder of the brand, gives fans the answer to the question: “What is he on?” In the launch film, Singh declares, “My supply is now yours,” introducing SuperYou as the source of his boundless energy.
Nithin Kamath and Nikhil Kamath, co-founders of Zerodha and Rainmatter said, “India faces significant protein deficiency with 73% of the population not taking the minimum dietary intake. This can eventually lead to muscle loss and reduce physical strength. We’ve been supporting entrepreneurs trying to introduce protein options in our daily nutrition. Superyou’s Wafer bars can be a good snacking or dessert alternative to existing options. We are excited to support and partner with Ranveer and Nikunj and are eager to see the next line of products they think about and launch.”
The brand has recently launched its flagship SuperYou Protein Wafer Bars while preparing to expand into various other products in the future. SuperYou plans to invest 40-50 crore over time and aims to achieve a 500 crore growth within the next five years.
Nikunj Biyani said, “We’re thrilled to have Rainmatter on board as partners. Their support and shared vision for a healthier future will help us scale quickly and create a meaningful impact. With SuperYou, we’re making healthy living accessible, exciting, and fun for people across India. This brand is driven by the belief that nutrition should not be a compromise—it should be a part of every consumer’s daily routine.”
With big entrepreneurial steps, Ranveer Singh brings his commitment to health and wellness to the brand. He says, “SuperYou is more than just a brand—it’s a movement. I’ve always believed in living life at full energy and giving my best in everything I do. With SuperYou, I want to share that feeling with everyone. These Protein Wafer Bars are just the beginning. I’m proud to be part of a venture that’s changing the way people think about nutrition. It’s about fueling your body the right way—deliciously and efficiently. What we’re doing with this brand is revolutionary, and I’m excited to see how it will empower people to live healthier, more active lives.”