Digital – Page 62 – storyboard18

Advertising spends in India to reach $16-17 bn in FY24: Redseer

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Digital advertising market in FY2024 is expected to remain muted at a ~6-7 percent growth rate and reach US$ 8.8 – 9.3 bn in the fiscal, with global platforms such as Alphabet and Meta set to moderate their market share from ~62 percent in FY2023 to ~60 percent in FY2024.