Marketing Recoded Ft. Twitter APAC’s Preetha Athey

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

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  • Storyboard18
| May 18, 2022 , 1:24 pm
Preetha Athey, Director - Global Business Marketing, Twitter APAC
Preetha Athey, Director - Global Business Marketing, Twitter APAC

What does it take to be a modern marketer?

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Preetha Athey, Director – Global Business Marketing, Twitter APAC, talks about how important it is for marketers to lead their communication strategies with empathy and purpose; to understand consumers deeply more than ever before; and the rise of social live audio. Listen in.

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