Media – Page 40 – storyboard18

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

The center will scientifically monitor, analyze, and report news from electronic, social, and digital media, providing real-time updates through dashboards and mobile applications.

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

From a consumer protection and brand liability standpoint, OTT communication apps including WhatsApp and Telegram have transformed into an unpredictable and high-risk communication space.

AI adoption surges across industries, but salaries lag behind

One way businesses are strengthening resilience is by diversifying supplier networks. AI helps identify and onboard multiple vendors, reducing dependency on a single source.

The AI-related job roles have surged by 42 percent over the past two years, growing from 40,000 in 2018 to 2,53,000 in 2024

Disney to cut around 6% staff across units: Report

Disney+'s average monthly revenue per paid subscriber increased from $7.99 to $8.06

Despite the layoffs, Disney’s latest earnings report showcased a 44% surge in adjusted per-share earnings, reaching $1.76 for the October-December quarter.

Cord-cutting to keep business of Pay TV vulnerable; revenues to contract upto 3% in FY2026

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

According to a recent ICRA report, cord cutting will compress the urban Pay TV subscriber base the most in FY26. Pay TV industry to witness a contraction in the range of 1-3% in the same fiscal.

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Airtel move is followed by Department of Telecommunications instructed telecom operators last month to promptly implement the Calling Name Presentation (CNAP) service on mobile phones to curb spam and scam calls.

Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.

Cautious about misuse of telecom resources, DoT warns spammers of stringent penalties

The DoT’s directive is likely to set a precedent for similar actions against unauthorized streaming of other high-profile events.

In its latest advisory, the Department of Telecommunications (DoT) has mentioned of implementing advanced solutions and policies ensuring a secure and safe telecom ecosystem for all citizens.

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

Suniel Shetty-backed Aquatein on lookout for ‘mid-sized’ creative agency

The fresh fundraise is expected to steer Suneil Shetty-backed protein water brand- Aquatein's growth and expansion in the domestic and international markets.

The protein water brand Aquatein is primarily seeking a creative agency to help it elevate its storytelling across digital and offline platforms. The brand is also in advanced conversations with investors to close a fundraise at a $10.9 million valuation.